So you've enlisted the help of an estate agent, and your house is gleaming, photos are perfect, but the viewings are scarce and offers are non-existent. This can get VERY stressful.

Do Not Panic!

It happens sometimes, but the good news is there are steps you and your agent can take to get your property back in the spotlight.

Step 1: Assess the Situation

Before taking any action, take a moment to assess the current situation:

Are you receiving ANY interest in your property at all?

Have there been any enquiries?

Have there been any viewings?

Understanding where things stand will help you determine the next steps.

Step 2: Talk to Your Agent

Open communication is key:

Schedule a meeting and discuss your concerns. 

Together, you can brainstorm solutions and make necessary adjustments to your marketing strategy.

Here are some questions to ask:

• Feedback: Have you received any feedback from potential viewers? Is there anything about the property that might be putting people off from booking a viewing? If there have been viewings, what is their feedback?
• Marketing Strategy: Is the listing still effective? Can we improve the online description or photos? Are we targeting the right audience?
• Price Point: Has the market changed? Should we consider adjusting the asking price?

Step 3: Evaluate Your Marketing Strategy

Review the marketing efforts your estate agent has implemented so far. 

Are your property listings accurate and is it compelling? 

Are they being promoted effectively on relevant platforms such as property websites, social media, and local advertising channels? 

Discuss any areas for improvement and consider new strategies to reach a wider audience.

Step 4: Reassess Your Asking Price

Sometimes, a realistic price adjustment can make all the difference. Look at similar properties in your area that have recently sold. 

Are you priced competitively? If you are, then its time to think outside the box and find a price point that will generate new interest.

Step 5: Spice Up Your Presentation

Boost your Curb Appeal: 

First impressions count! Ensure your garden is tidy, walkway is clear, and the entrance is inviting. 

Revamp Your Online Presence: 

Are the photos high quality and showcase the best features? Could they be better?

Does the description highlight the unique selling points? 

Stage it Up: 

Consider decluttering and rearranging furniture to create a sense of space and flow.

Step 6: Broaden Your Reach

Social Media Power: 

Utilize social media platforms like Facebook or Instagram to showcase your property in a creative way.

Go Beyond the Estate Agent: 

Consider other platforms like getting friends and family sharing on their social media platforms to reach a wider audience.

Step 7: Consider Additional Incentives

Open House Events: 

Host open house (block viewings) events to generate interest and allow potential buyers to get a feel for the space, but also see that there are potentially other people who may be interested in the property.

Offer Incentives: 

Think about offering incentives like contributing towards potential buyer's costs like providing a payment for their solicitors / conveyancers.

Remember: 

Patience is key! 

Selling a property can take time. By working collaboratively with your agent and taking proactive steps, you can increase your chances of finding the perfect buyer for your home.

Bonus Tip: 

Don't be afraid to try to renegotiate your agent's fees if you feel their efforts haven't been up to par, or at least threaten to, you will be amazed at what a bit of motivation like that can do for an estate agent!!

Still Stuck?

If you've tried all these tips and your property remains unseen, it might be time to consider changing estate agents. Don't hesitate to seek recommendations and interview potential replacements before making a switch. Look for an agent with a proven track record of success in your area and discuss your expectations upfront, especially your experiences with your current agent so far.

Conclusion: 

Selling or renting out your home can be a challenging process, but with the right approach, you can increase your chances of success. 

By following these steps and staying proactive, you can get your property noticed by potential buyers or tenants and achieve your desired outcome. 

Remember, patience and persistence are key, and don't hesitate to seek professional advice if needed.

You can start this process by giving us a call at SA Property for some honest and upfront free advice.